Zeit Brewery

Zeit is a contemporary, cosmopolitan brewery, always open to dialogue with customers and brewers, and has a rooster as its symbol, paying homage to time and respect for it.

CHALLENGE

Our main challenge in this project was to create a distinct identity for the brewery without relying on symbols and codes recognized and associated with German culture and tradition, especially since in Santa Catarina it is already common to find traditional aesthetics used in the packaging of craft beers.

SOLUTION

We built the brewery and four beer styles’ identity based on a narrative about the time - Zeit, in German - showcasing sophistication and attention to detail through hand-drawn illustrations. Each style received its own illustrated rooster, with breeds that have characteristics that connect to the respective beer style.

Conceito

Tanto para se produzir uma cerveja de qualidade superior, quanto para degustá-la, o tempo é imprescindível em cada etapa deste processo. Sem ele as técnicas não são aperfeiçoadas, não evoluem e a excelência não é alcançada.

O galo, por sua vez, representa o sentimento de cuidado com os processos que muitas vezes é visto no ambiente rural. Seu canto forte e característico determina o tempo, o anúncio de um novo dia.